Informatica Data Talks 2019: case history, best practices and Data Management strategies

Relevance of data to accelerate Time-to-Market: the value of Product Information Management (PIM)


Case History

Fashion&Retail PIM

@1xCase Study Fashion PIM_rev 1 Find out more

Lutech is Platinum sponsor at Informatica Data Talks, Milan - the annual event dedicated to real case studies, best practices and Data Management strategies.

On November 18, the best Digital Transformation consultants, together with top players from various sectors, will go on stage at the “Leonardo Da Vinci” Science and Technology Museum to tell their stories and present the most innovative data management solutions.

The relevance of data to accelerate Time-to-Market: the value of Product Information Management (PIM)

Lutech’s speech, given by Carlo Visani, Chief Digital Advisor, will focus on the value of data to promptly inform customers on their products: reliable, rich and relevant content is decisive for creating a truly engaging customer experience.

In the context of Unified Commerce, where the objective is to create a unique brand experience on all customer touchpoints, the customer’s experience must be unique and consistent in terms of engagement, transaction, and, above all, product.

Integrated, correct and enriched product information originating from every source (ERP, suppliers, unstructured data sources, ….) that is immediately updated on each physical and digital channel (e-commerce, in store kiosk, clienteling, hardcopy catalogs,..) through an automated workflow, leads above all to an optimized and more rapid time-to-market.

Thanks to its expertise in the field of Product Information Management and to the Informatica MDM – Product 360 solution, Lutech creates omnichannel commerce projects with tangible potential:

  • Three-times faster product on-boarding processes
  • Four-times faster time-to-market
  • 67% reduction in quotation submission times in the B2B field
  • 25% return rate reduction thanks to complete and relevant product information
  • 20% conversion rate increase in omnichannel commerce area

Creating a digital identity of the product and having an updated digital catalogue freely accessible 24/7 is essential to providing information on the product and increasing its perceived value in the omnichannel customer experience.

Discover Lutech's PIM case history >

Lutech and data: end-to-end services improving Customer Experience

The expertise of the Lutech Tecla, Lutech TEN and Lutech ICTeam teams contributes to helping Lutech create the best omnichannel customer experience, providing a single view of customer, product and supplier data, to identify significant relationships between the information available, creating advanced analyzes, competitive advantages and up-selling/cross-selling strategies.

Thanks to Informatica’s Master Data Management, Data Integration and Data Governance, Lutech enables an end-to-end management of data along the digital transformation path of each organization, ensuring data integration and quality, business process management and data security functionality that allow:

  • overcoming organizational silos and management of each data source (on-premise, from clouds or from third parties) through a single integrated view
  • Management of structured and unstructured data through automated workflows and reliable enrichment processes
  • The securing of data transmission for both analytical and operational uses

Timely and reliable data available to business activities

A single Hub for data collection, management and analysis allows for more efficient management of Big Data directed at business objectives through the ecosystem of business applications and data lake that are integrated in real time into a single Master.  Precise and punctual data available for analytics, operational efficiency and applications are crucial to creating a valuable customer experience.

At the same time, a single central hub improves the governance and automation of data integration, thanks to enhanced visibility, control, monitoring and alerting systems of all data workflows, including analytics and data warehousing. Management of the entire data life cycle to guarantee certain data quality and optimized data protection processes.

Register now to Informatica Data Talks

Date:   November, 18 2019
Time:     9.00 – 14.30
Location: Museo della Scienza e della Tecnica “Leonardo Da Vinci”
Spazio Polene – Via Olona 6 bis

Register now

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